You know your costs.
An optimal and targeted trade fair presentation involves high costs. Investments to provide for an appealing booth design, catering, logistics, customer loyalty measures and staff are only some of the factors that quickly make your budget shoot up. In addition, your staff at trade fairs generally has to cope with substantial work and time pressure.
But how high is, in fact, your return on investment?
Logically, questions regarding the success of your trade fair are the focus of attention within the scope of the follow-up assessment of your event. A number of considerations play a key role in determining whether the substantial investment of time and effort paid off.
- How many customer contacts were generated altogether at the event?
- What quality or value can be attached to these contacts?
- What is the processing status of the contacts established at the trade fair, what sell cycle processes are they in and who is responsible for them?
- How well does your responsible sales staff follow up the contacts with interested parties?
- Have you set your sights on the right sector trends and focal points?
- Did the marketing strategies pursued pay out or do new approaches have to be taken?
- Were the needs of your customers satisfied?
- For which of your products and services was exceptional demand shown and for which less demand? How often was demand shown exactly for them and by which customers? For which of them was demand primarily shown as bundles (cross selling approach)?
- What sectors and countries do your customers come from?
- How many existing and new customers were involved in client talks?
- Which departments of your company were able to record particularly high demand?
- Which days of the trade fair were especially successful?
- How many client talks did individual staff members conduct?
- Benchmarking: How did you fare in comparison to the previous year?
FairOrg supplies you a precise answer.
With FairOrg you can answer these questions simply, quickly and precisely. This guarantees meaningful measurement of your return on investment and comprehensive sales controlling as the basis for a monetary assessment of your customer demand. As a strategic instrument for integrating your entire sales network, FairOrg makes the lead management process transparent. Sending reminder messages directly from the system to sales staff responsible for leads ensures a speedy and complete follow-up process.
At the same time this enables you to identify the additional knowledge about changes in the needs of your customers generated at the trade fair very exactly and to respond appropriately.
Efficient reporting.
An intelligent search function in the general overview of the lead management system with various filter options to prepare reports on the desired aspects and interrelationships makes this possible. All data contexts requested can be visualized by means of illustrative bar and pie charts within the framework of the evaluation and displayed over different periods. Export all requested information by downloading clearly structured Excel and PDF files directly from the system. In addition, FairOrg enables you to carry out all evaluations in real time very conveniently, even during your event. In this way you can react to changes and determine the development of your trade fair.